WHAT IS AN OUTGOING REFERRAL?

• Also known as an “Outgoing” or “Broker to Broker” referral
• An outgoing referral is a real estate transaction that takes place outside of our service
  area.
• What are some scenarios of this and specific examples?
  • Scenario #1 – A person relocating from one city to another.
    • Example: Moving from Atlanta, GA to Charlotte, NC. This could create two outgoing opportunities; a listing in Atlanta and a home find in Charlotte.
  • Scenario #2 – A person is moving from Knoxville to a location outside of our area.
    • Example: Moving from Knoxville to Nashville. Anyone needing assistance to purchase or to sell property outside of our service
  • Scenario #3 – Anyone needing assistance to purchase or to sell property outside of our service area.
    • Example: Your brother is selling his home in Memphis, and then buying another in Memphis.

Coldwell Banker Wallace is a member of the largest Broker Network in the United States. By being a part of Realogy Advantage Broker Network, CBW is afforded the opportunity to refer your clients to trusted, vetted partners in our network. If for any reason your client is unsatisfied with the service that he/she is receiving, we can have your client reassigned with no questions asked!

So, whether your client is buying or selling, we have it covered with our trusted network of agents.

Benefits for you as an agent:

1. Your client will be connected to a relocation trained professional.
2. This is service you can offer to your clients, friends and family, not in your local area.
3. Fast and easy way for you to earn additional CASH.
4. Referral fees are guaranteed through the Realogy Advantage Broker Network.
5. Average referral check for 2020 – $1200

Tips on Generating Outgoing Referrals

• Listings are a great source. Always ask where your clients are moving, when they are moving and if they would like information on their new destination.
• Relatives and friends often know someone moving or they may be moving themselves. They do not have to be moving into or out of your service area.
• Target FSBOs. Use our referral services as a good initial contact. They can receive information on their new city at no cost or obligation. Remember you are offering them a service.
• Open Houses – Always ask where the client is moving from?

Steps to Success

• Never send a referral unless the client has given permission to be referred
• Explain the services offered to your client
• Call your client within 2 days to make sure they have been contacted and are satisfied.
• Report any issues to Referral Connections
• Continue to stay in touch with both the client and the receiving agent until a successful transaction is complete

CUSTOMIZABLE MARKETING TOOLS FOR YOU

Your Media & Marketing team has created a Consumer Home Connect marketing toolkit that includes several key marketing assets to help you promote the program to your sphere of influence.