AARP® Real Estate Benefits from Realogy

WHATA real estate benefits program, which is the first-ever designed for the nearly 38 million AARP members. The program allow AARP members to earn a cash back reward or bonus in the form of a gift card when they buy or sell a home with you, a Coldwell Banker Wallace agent!

Set yourself apart from the rest by bringing more unique value to the table for your clients!

WHYThe population of Americans over the age of 50 continues to grow and represents one of the most active generational groups for U.S. home buying and selling. According to the U.S. Census Bureau, there are approximately 113 million Americans over 50, and this age group is expected to grow by another 16% (or nearly 18 million people) by 2030. In its 2019 generational trends survey, the National Association of Realtors (NAR) reported that those over 50 made up nearly 40% of home buyers and the largest group of home sellers (55%).


  • If your client is associated with another referral program such as OpCity, they would NOT qualify to be enrolled in this program.
  • There will be a 25% referral fee charged to the agent through this Realogy program.
  • Once you submit your client through the button on this page, it will be reviewed by a member of our Referral Connections team, and you will be provided confirmation that your client is enrolled in the program. 


Your Media & Marketing team has created an AARP® Real Estate Benefits from Realogy marketing toolkit that includes several key marketing assets to help you promote the program to your sphere of influence.

* In Tennessee, a MasterCard MAX gift card will be issued. The cash back bonus is only available with the purchase and/or sale of a home through the use of a program-introduced real estate agent. The actual amount received is based on the purchase and/or sale price of the home. Other terms and conditions may apply.